Wednesday, October 23, 2013

40% of Adults Own an Ereader ... What Are They Reading?

In spite of protests from the inhabitants of Jurassic Park, it looks like ereaders are here to stay. A recent poll conducted for USA Today and Bookish, a website designed to help people find and buy books, found that 40% of adults — including 46% of those ages 18 to 39 — own an e-reader or a tablet. That's more than double the numbers of less than two years ago. (You can read the full article HERE.)

In a nutshell, twice as many people own an ereader, and three times as many own a tablet, as compared to two years ago.

The biggest demographic for ownership is, not surprisingly, between the ages of 18 and 49, almost half of whom own an ereader.

For this group, the number of books read on an ereader outstrips print books.

Also, not only are they reading more, they are talking about it on Facebook.

The poll asked a number of other interesting questions, including: What keeps you from reading more books? (Lack of time), and (big question!) For those using ereaders, what books are you reading more of? (In order of popularity: Sci-fi, mystery, romance, and nonfiction.)

Find out what factors play a role in their book selections HERE.

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