A Hollywood agent is about to go
bankrupt. He has no clients, and even less in his bank account. So
Satan pays him a visit. “I can get Leonardo DiCaprio, Brad Pitt,
and Tom Cruise to sign on with you. In return, I want your soul.”
The agent ponders the offer for a moment and then says, “But what
do you get out of the deal?”
To a certain extent, agents deserve
their reputations. Agents are middlemen. They don't create, they
don't publish, they simply pass along the work of others. Agents
don't have to understand the finer nuances of what you've written, or
grasp the subtleties of your prose. They don't even have to like
your work (although it helps). All an agent really has to do is sell
your book to a publisher. In order to do that, he or she must
convince a publisher that
your book is the best thing since sliced bread.
This is where the writer and the agent
often find themselves at loggerheads. Writers want to be appreciated
by the person who represents them. We want them to love our talent,
to wrangle the best possible contract out of megalith publishing
houses, and we want them to ensure that lots and lots of publicity and
attention will be lavished on our work.
In short, we want to have our cake and
eat it too. We want the agent to be both an admirer and a salesman.
Why we resent them
They don't call. They don't write. So,
where's the love?
Like the increasingly fictitious
publisher whose sole purpose in life is to nurture budding authors,
the unconditional love of an agent is a pipe dream. In general,
agents have even less appreciation for the written word – and for
the people who write it – than publishers do. They are looking for
a quick lucrative sale. God forbid you should write something that is
not, as one agent put it, (referring to a manuscript I'd sent him),
“a walk in the park.”
Michael Larsen, in his revealing book, How to Get a Literary Agent, says that, “as a writer, you are the most important
person in the publishing process, because you make it go.” This
is quite true. However, if writers are like cars, then agents are the
gas. (Or if agents are like cars, we are gas. Dumb analogies work in
any order.) The point is that without an agent, we may as well not
exist, as far as publishers are concerned.
Agents are aware of that fact. And that
is why agents are harder to snare than a publisher. This is also why
they insist that you compose a “perfect pitch.” The query letter,
or “pitch,” is not just a brief summary of your work and
credentials, it is the script for what your agent will later tell an
editor. And it is the script for what the editor will tell the
publisher. If you feel as if you are doing their work for them, you
are. But you are a writer, so man up.
Why we need them
Realistically speaking, agents aren't
there to hold your hand. They are there to make a buck, which they
can't do without you. The good news is that they know how to do that
job a lot better than anybody else.
This is what agents can do for you:
- Secure a publishing house
- Negotiate a contract
- Teach you about the publishing business
Securing a publishing house is still
the grand prize, even in this age of 200,000+ (and counting) Indie
authors, KDP Select promos, and whiz kids with six-figure incomes
from ebooks they wrote in less than a month during study hall.
Nothing will give you as much cachet as being published by one of the
big five. Even the mid-size houses will give you a pedigree you
simply cannot get from self-publishing. An agent can get you there.
Secondly, negotiating a contract is not
something you want to do on your own. Publishing contracts are written by lawyers
who are paid a lot of money to keep the best interests of the
publishing company in mind. As a consequence, publishing contracts
are designed to ensare, confuse, and bludgeon writers into
submission. (Trust me, after reading 17 pages of legalese, you will
want to run, screaming, back into obscurity.) Your agent, because he
or she has done this before, will know which clauses to strike out,
when to ask for more, and how to convince the publisher to comply
with your best interests.
The last thing that agents do is teach
you how the publishing business really works. This may be the most
important thing agents have to offer. The entertainment business, including publishing, is based on mythology: Talent is
“discovered,” hard work is rewarded, and stars are delivered by
the stork. People who have not been exposed to the inner workings of
the publishing world have no concept of how labyrinthine, how
medieval, how disorganized it actually is. Your agent knows,
because chances are good that he or she was once an editor. This is a
business that is run on daily memos, and is dominated by people
who understand how to juggle the system. Nobody understands that
system better than an agent. If you pay attention, you can learn
everything you need to know about publishing from an experienced
agent. As a writer, that knowledge will prove, not just useful, but
invaluable.
These three books will help you
understand agents, and what they can actually do for you. I guarantee you will benefit from reading them.
Michael Larsen. How to Get a Literary Agent. (Sourcebooks, 2006)
Larsen's book is pure gold. Make
sure you read every word before you contact an agent.
Jeff Herman, Guide to Book
Publishers, Editors, & Literary Agents. (Sourcebooks, 2011)
Jeff Herman asked agents to describe
the “client from hell.” Read these descriptions.
Chuck Sambuchino, ed. Guide to
Literary Agents 2021. (Writer's Digest Books)
Any year of this publication will
do. Make sure you read the sections on advice to writers from agents.
Nice post, Erica. I really agree with you. I'm already following Chuck Sambuchino posts on Writer's Digest. He's really good. Thanks for sharing this. :)
ReplyDeleteKaykay @ The Creative Forum