Friday, December 14, 2012

Bad Press is Better Than No Press

P.T. Barnum is reputed to have said, "There's no such thing as bad publicity." 

As far as circuses are concerned, he was right. But the same holds true for any aspect of the entertainment industry, including publishing. The trick is to generate enough publicity - bad or good.

William McKeen, chair of the Department of Journalism at Boston University and author of the biography of Hunter S. Thompson, Outlaw Journalist, obviously understands this principle. He also has a great sense of humor.

HST is Hunter S. Thompson, the notoriously foul-mouthed journalist who wrote – and apparently lived – Fear and Loathing in Las Vegas. ("I hate to advocate drugs, alcohol, violence, or insanity to anyone," he once quipped, "but they've always worked for me.")

McKeen's biography of Thompson has been  described as “painfully honest.”  In keeping with that sentiment,  this review can only be considered "heartfelt." McKeen liked this “review” of his book so much he had it framed. 

1 comment:

  1. See, I would have used this letter as an excuse to get myself a "Gerard Butler" look-a-like bodyguard ;)


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