Erica Verrillo has written seven books and published five. She doesn't know why anyone with an ounce of self-preservation would ever want to publish. But, if you insist on selling your soul to the devil, learn how to do it right: marketing, literary agents, book promotion, editing, pitching your book, how to get reviews, and ... most important of all ... everything she did wrong.
In the interests of protecting the right to free speech, she did not vote for Trump.
set up your website (you have, haven't you?), and you've begun a blog.
You are happily blogging away two or three times a week, secure in the belief
that every time you hit “Publish” your thoughts are winging their way through
the blogosphere, reaching millions of people who are hungry for your knowledge,
wit and/or wisdom.
The millions are not hungry. If
anything, they are overfed. According to NM (that's Nielson/McKinsey) Incite –
a company formed to“discover industry-specific consumer insights and build
relevant, differentiated and emotionally engaging brands … with the vision that
real-time, authentic consumer expression in social media transforms how
marketers build strong brands, create passionate and engaged brand communities,
and ultimately achieve superior sales outcomes” (so many buzz words, so little
content! I am sure you could write a better sentence than that!) - there were
181 million blogs around the world by 2011. Five years earlier there were only
36 million. Imagine how many there are today.
On second thought, don't imagine.
At an average yearly increase of 36 million there are now at least 217 million
blogs. But that's not nearly as impressive as the number of blogs posted every
day. (If you really want to get depressed, you can go to Worldometers and
watch, in real time, the daily world blog count – as they are being posted.
It's hypnotic. Go therenow.)
(One hour later.)
Where were we? Ah, yes.
If you actually want people to
read your blog, then you will have to “drive” them to it, either in your
cybercar, or using a cyberwhip (whatever makes you happy). Do the following:
1.Set up your blog as
part of your author's website. Then duplicate your blog on a separate blog,
preferably Blogger. (Blogger is an ugly glitch-filled mess, but Wordpress is
hard for Google search engines to find, and you are too old for Tumblr).
2.Blog regularly so
search engines can find you.
3.Once you have
accumulated ten blogs, start registering your blog on blog directories.
(Register your independent blog, not the one on your website. The automated
software that the largest blog directories use cannot detect embedded blogs.)
Here are two good lists of blog directories:
4.Write guest blogs.
Obviously, you want to post on the blogs that get a million viewers a day (the
“A list” blogs), but realistically speaking that is not going to happen. So
submit to those who blog about your subject matter. See Precycling: A Great Way to Get the Most Mileage Out of Your Blogs for some ideas on how to find places to pre-post.
5.If you don't have a
specific area to focus on, and are just a wonderful all-round writer, then
write for Blogcritics. (They have great SEO, which in the cyberworld is better
If all these steps sound a lot
like how to break into the publishing world (fierce competition, shmoozing,
submissions, rejections followed by an overwhelming sense of futility), then,
by George, you've got it, you've really got it! But do not despair. The
fabulous thing about the Great Equalizer (aka the Internet) is that it really
is a democracy. You get to run your own campaign, and the masses get to vote for