Promoting Your Scifi or Fantasy Novel on Social Media

Updated 4/9/23

If you have published a science fiction or fantasy novel, you'll need to promote it on social media. I know the thought of engaging in yet more social media makes you cringe, but you may, in fact, be pleasantly surprised at how effective it can be.

Here are some social media platforms that can help you promote your book for free. Some are strictly promotional, but many of these platforms also host discussion groups, book clubs, and writing critique groups.

In addition to the ever-present necessity of promoting your work, I would encourage you to take advantage of these non-promotional functions for two reasons: 1) As a writer, it's essential to participate in discussions about your craft and genre, and 2) You may make some valuable contacts with other authors in the course of those discussions.

Facebook Groups

Facebook is a huge social media platform, which means it can produce dramatic results. First, set up a page for your book. (This is a must.) Then join writers' groups. The largest and most active writers' groups are listed here: 43 Facebook Groups for Authors. There are also several active Facebook groups geared specifically to science fiction and fantasy writers. These are:

Fantasy & Science Fiction Writers in America. (Closed group) This is for writers who focus their work mainly on science fiction and fantasy. The site is for writers to post small pieces of their work to get others' opinions on them, to offer or request advice about the art, craft, and business of writing, and to exchange interests concerning science fiction and fantasy writing with like-minded individuals.

Cyberpunk Science Fiction & Culture (Closed group) Group dedicated to all things related to cyberpunk: culture, literature, music, film, technology, games, fashion, lifestyle, etc.

Science Fiction and Fantasy Authors. This group is open for anyone who loves the genres of science fiction and fantasy. They welcome readers, writers, viewers and all lovers of the genres.

Science Fiction. (Closed group) For all those interested in science fiction and fantasy adventure reading.

Space Opera. Space opera is a sub-genre of science fiction dealing with stories of epic adventure and conflict on a grand scale. If you are a fan of authors like Poul Anderson, Peter F. Hamilton, Alastair Reynolds, E.E. Smith, David Drake, Neal Asher, John C. Wright, Iain M. Banks, Walter Jon Williams, Dan Simmons, Jack Vance, David Weber, Vernor Vinge, Stephen Baxter, Larry Niven, or Louis McMaster Bujold, this group is for you. Authors can promote their books through special promotion threads.

Science Fiction and Fantasy Books Fans. This is a virtual book club of fans of science fiction and fantasy.

SciFi/Horror/Doomsday/Fantasy. This group is for authors, novelists, screenwriters, and bloggers to share their pages and/or published work.

Goodreads

Goodreads, now owned by Amazon, is the largest reading community in the world. That means they want to read your book. Aside from signing up as an author and posting your book on Goodreads — which you MUST do — you can join groups that will help spread the word. (For tips on how to use Goodreads see: 8 Ways to Use Goodreads to Promote Your Book.)

We PROMOTE Fantasy/Sci-Fi Writers/Authors - "If you need help promoting your work, my Sci-Fi/Fantasy Team can advertise your book in our active Facebook fantasy & sci-fi page with 117,000+ Likes, Twitter page with 20,000 Followers, and feature it in Fantascize.com. We can also help you reach thousands of readers through book reviews, author interviews, book trailers, and any other type of advertisement/promotion you may need. For more details, Email my team at fantasynscifi@gmail.com or me personally at berserkxxo@yahoo.com if you're interested."

SciFi and Fantasy Book Club (15669 members) - This is mainly a discussion group, but there is also a folder for authors to promote their books. Make sure to read the rules before posting.

SciFi and Fantasy eBook Club (3538 members) - Self-promotion is allowed in the Authors' forum for active members.

Dystopia Land (2047 members) provides a folder where authors can post releases, giveaways, free books, and short stories.  

Twitter Hashtags

#SciFi
#SciFiChat
#scifibookclub
#speculativefiction
#fantasy
#sciencefiction
#DarkFantasy
#Fantasy
#Dystopian
#Paranormal
#PNR (Paranormal Romance)
#SteamPunk
#UrbanFantasy

#ScifiRTG or #SFRTG (Sci-fi Retweet Group)
#IFNRTG (Indie Fantasy Re-tweet Group)

General marketing:

#amreading
#indieauthors
#mustread
#kindle
#kindledeals
#BookMarketing
#IARTG (Indie Author Re-tweet Group)

#YA (Young Adult)

#indiebooksbeseen

#Amazon

#BYNR (Be your next read)

#BookGiveaway

#Free

#Freebie

#FreeBook

#FreeDownload

#FreebieFriday

#FreeReads

#KindleBargain

Reddit

Reddit is underutilized for promotional purposes, probably because the site actively discourages self-promotion and ads. Nevertheless, several authors have been "discovered" on Reddit, and have developed sizable fan bases, usually through r/books and its subreddits. (The trick to Reddit is knowing which sub-reddit is appropriate for your topic.)

r/books. This is a very active community dedicated to the world of books. There are no direct promotions allowed on this page, but they do have a “new releases” section where you can promote your book. You are allowed to promote your own writing in "new releases" as long as you follow these two rules:

1. The books being discussed must have been published within the last three months OR are being published this month.
2. No direct sales links.

All the sci-fi related subreddits have been collated into a Big list of SF-Related Subreddits. There are too many subreddits to list here, but if you take a quick look at the Big List you will find many in the "writing" section that will be useful. (Also make sure to check the genres list.) There are two sub-reddits that are particularly active, and which allow some self-promotion. (Please read the rules before promoting your work!)

r/scifi (1.2M readers) Saturdays are “self-promo Saturdays,” so log in on Saturday to promote your book. If you look at the side bar you'll find numerous subreddits, and within those even more sub-subreddits. 

r/sciencefiction (107K readers) This reddit is for fans and creators of science fiction and related media in any form. (Not updated recently)

Pinterest

Pinterest is a great tool for sharing information. You can set up a board for your own publications and include photos of your book covers, signing events, and anything else related to your writing. You can also set up a group board devoted to related science fiction or fantasy topics, such as self-published science fiction or your favorite classic science fiction books, and allow others to share their titles. You can join established boards as well. (This is a great way to get followers.) Here are some group science fiction and fantasy boards that welcome new pinners:

SciFi Books – Community Board

Sci-Fi & Fantasy Books

Bookaholics Anonymous

Indie Authors and Self Published

! Sci-Fi & Fantasy Books

For more detailed information about how you can make best use of Pinterest see:  How to Use Pinterest to Build an Audience (For Writers)