Monday, September 29, 2014

Self-Publishing Boom in Great Britain

According to Steve Bohme, research director at Nielsen Book, the British self-published market is a "growth industry," meaning it is still quite small compared to overall sales of books. That may put somewhat of a damper on its spectacular growth. Nonetheless, 18 million self-published titles purchased (worth £59 million) is nothing to sneeze at.

While the book industry continues to regard the self-publishing market with a somewhat lazy eye, Amazon has not. As a consequence, it is attracting increasing numbers of self-published authors, even as it undercuts its competition.

Great Britain is taking steps to curb Amazon's enthusiasm, but given the growing popularity of its self-publishing platform, as well as the increasing use of ebook readers, it's not likely traditional retailers will be able to get a foot in the door of the ebook market. Especially now that self-published authors are beginning to gain a following on Amazon.
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Self-publishing boom lifts sales by 79% in a year

By Alison Flood - The Guardian, June 13, 2014

As authors are becoming more established, they get followings, just like mainstream authors, so the self-published market is becoming more like the traditionally published market," [Bohme] said.

"Self-published ebooks tend to be impulse buys, discovered by browsing in genre, or in the recommendation or offer sections. However, they are increasingly planned, via author. [So] price and blurb are the top prompts to buy self-published ebooks, but series and characters are increasingly important."

Read the rest of this article here.

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