Saturday, March 16, 2013

A Simple Way to Sell More Books

Otis Chandler
"What makes someone decide to read a particular book? Do people read on their cell phones? Is there really a "walled garden" or do people shop around for e-books? And how many readers actually want books in serial format?" Goodreads has answers to all of these questions.

At the recent ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online.

In a survey of Goodreads’ 15 million strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’. But when a follow-up question was put to readers, another powerful sales strategy for authors emerged.

They were asked: “What do you want to do when you get to the end of a book?”

The telling response was this: 83% wanted to see what else the author had written.

The question is, how do you get readers to find your other work?

(The answer is so obvious, you're going to want to kick yourself.)

Go HERE for the answer - Jonathan Gunson's blog, "Goodreads CEO Reveals A Remarkably Easy Way To Sell More Books."

More information:
Read Otis Chandler's fascinating report on what makes people want to read a book, where they do it, and how.

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