Reddit calls itself the "front page of the internet." They may be right, at least for one demographic.
Most Reddit users (Redditors) are young, well-educated white men. Twenty-two percent of U.S. adults aged 18 to 29 years use Reddit, with an average age of 23. According to Semrush, Reddit ranks as the 9th-most-visited website in the world and 6th most-visited website in the U.S.
Aside from being one of the best places to get the latest news, Reddit is a great resource if you know how to navigate it.
At first it may seem like a manic hodge-podge of random questions, comments, and news items. There is that, but there is also a world of specialized knowledge. (The most popular reddits, however, have nothing to do with any consistent topic.)
There is a wide range of subreddits for those who are looking for specific topics and areas of interest, some of which are well-trafficked, and some that are voices crying in the wilderness - for example, those having to do with writing. But, as it happens, sometimes a small, intimate group can be more productive than 8 million subscribers who simply want a laugh. (Funny is one of reddit's most popular subreddit.)
The best way for writers to use reddit is not as a marketing tool. It's true there are subreddits that will allow you to post your freebies, but the best use you can make of Reddit is as a source of information and/or critique. If you are looking for publishing or marketing advice, for example, you can ask a question and get useful - and accurate - answers from professionals and from people who are willing to share their personal experience.
There are also a number of active writing critique groups on Reddit. The critiques I've read have been right on the mark, and written by people who clearly understand the craft of writing. You may even find yourself willing to offer some suggestions of your own.
So, check out the subreddit list below.
Not on this list, but deserving of mention is /r/books. This is where books get discovered.
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