Hashtags (#) are a way of grouping posts on similar topics. They can be used to track trends and topical news, such as the hilarious #myozobituary posts that abounded after a national Australian newspaper opened their obituary of famed author and neurophysiologist Colleen McCullough with the words: "Plain of face and certainly overweight, she was nevertheless of woman of wit and warmth." (If you can't see anything wrong with this description of the person who wrote The Thorn Birds - and 23 other novels - then I suggest you search twitter for #everydaysexism.)
Hashtags can also be used to search for specific information and topics, which brings me to why you need to employ hashtags that are already in use. If you want to reach a broad audience, you really don't want to make up a hashtag. (I confess to having done that. Apparently, #voodoomedicine is some kind of rock group.)
Utilizing hashtags that already have a following means you have a built-in set of people looking for you. And, with the millions of people tweeting day and night, it is better to have people actually seeking your posts, than to hope that they will somehow find you in the din.
That being said, there are some rules you should follow for using hashtags:
- Don't use more than three hashtags per tweet.
- Don't #hashtag #several #words in a row in the body of your tweet.
- Do not simply tweet invitations to read your book over and over again. You're a writer! Tweet something that is fun, interesting, informative, controversial, creative, and above all cool.
- Before you use a hashtag, search Twitter to make sure it is appropriate for your tweet.
Want to find out what a specific hashtag means? Go here: https://tagdef.com/
Also see: Pitching Your Book on Twitter Fests for a list of hashtags for twitter pitch fests
#MondayBlogs Tweet your blog posts on Mondays only. Bloggers will retweet.
#IARTG - Indie Author Retweet Group: Simply follow to join, then add #IARTG in any tweet you want us to re-tweet. :) #RT #indie #author #retweet #group @retweet_groups
#IFNRTG - ReTweets for Fantasy Indie Authors via #IFNRTG @IFNRTG and Book Promos via #Books & More! Blog.BerniceFischer.com
#BYNR - Book Your Next Read. "Avid-Reader and keen supporter of Indie-Authors. Here to spread the good word about great Books. Please include the hashtag #BYNR We #followback & #RT." Twitter @BookYrNextRead. Facebook.
#TuesdayBookBlog - blog posts about books and writers.
#1LineWednesday - Share the best line from one of your books on Wednesdays
#ASMSG - Authors Social Media Support Group - "We support each other’s event promotions, share experiences and triumphs, and learn from each other’s various experiences and knowledge." @ASMSG1
Tip: search on "book reviewers" plus your genre to find accounts of book bloggers.
#ASMSG - Authors Social Media Group
#twitterfiction - where you can tweet your latest story 140 characters at a time
#MSWL - manuscript wish list. This is where agents post what they are looking for,
#WLCAuthor -The World Literary Café is a promotional website for authors. Similar to the Independent Author Network (#IAN), Indie authors who join these organizations help each other in their promotions.
#bookmarketingchat - Join social media expert, Rachel Thompson, every Wednesday at 6PM PST (9PM EST) for book marketing tips. Follow @BkMarketingChat and/or @BadRedheadMedia
#FoundMyAgent - Chat with agents sponsored by Writer's Digest.
#fantasychat - Weekly chats for writers of fantasy. Tuesday 8 - 9PM ET. @marilynmuniz @fantasy_chat
#IBCchat - Indie Author Book Chat. Tuesday 4:30 - 5:30 PM CT. @WritingNoDrama @IndieBookIBC @RachelintheOC @kaitnolan
#kidlitart - Weekly chat for illustrators, pb authors & author/illustrators. Topics announced in advance via @kidlitart. Thursday 9:00 - 10:00 PM ET. @BonnieAdamson @lyonmartin
#StoryDam - Friendly writing community. We chat about all things to do with writing & self publishing Hosted by @MDragonwillow @riverand @mentalmosaic @BookSquirt @plynne_author. @Storydam Thursday, 8:00 - 9:00 PM ET. storydam.com
#TVWriterChat - Sunday, 8:30 - 9:30 PM CT
#UFChat - Discussion for urban fantasy writers and readers. More info on #UFChat blog. @inkgypsy @snowppl. Saturday, 6:00 - 7:00 PM CT
#wclw - The WordCount Last Wednesday writer chat covers freelancing, blogging and writing basics. As the name implies, it takes place the last Wednesday of every month. @michellerafter Wednesday, 10:00 - 11:00 AM PT michellerafter.com
#WritersMovement - An online community where writers and aspiring authors meet for chat, exchange of knowledge and ideas, and promotion. @authortiffanie @maddwriter Saturday, 5:00 - 6:00 PM CT
#AmazonCart - each time your readers include #AmazonCart in a tweet, Amazon will know to add the items with the corresponding Amazon link to your readers’ shopping carts.
#bibliophile - If you’re looking for a reader for your books, add this hashtag
#BookPlugs - 1000s of Authors Offering Tiny Writing Blurbs. It's like wine sampling but with books. Authors add #bookplugs to your promos. Prefer the author's own work.
#PDF1 - PAID FORWARD – A RTing tag for Books/Authors/Writers/Publishers/Agents This tag was created by Van Heerling and his Pay It Forward Team.