Does this mean you can buy a bestseller slot for your upcoming book? Not unless you have a couple hundred thousand dollars to spare, and know 6,000 people.
How to Buy a Top Spot on the New York Times Bestseller List
By Dennis Abrams, Publishing Perspectives, March 10, 2014
Carolyn Kellogg reports in the Los Angeles Times that while every author wants to get a book on the bestseller list, “those who can pay for the services of ResultSource Inc just might get one.”
The company which describes itself as “a boutique marketing firm that works with today’s thought leaders to build bestsellers” apparently has done so. In 2013, Kellogg reports, the Wall Street Journal talked with the authors of two books who paid thousands of dollars to ResultSource and soon ended up on the Journal’s bestseller list. “Precisely how [ResultSource] goes about [its business] is unclear, Jeffrey Trachtenberg reported at the time.
Now, Warren Cole Smith reports at www.worldmag.com that “Seattle’s Mars Hill Church paid [ResultSource] at least $210,000 in 2011 and 2012 to ensure thatReal Marriage, a book written by Mark Driscoll, the church’s founding pastor, and his wife Grace, made the New York Times best-seller list.”
Smith writes that a document obtained by WORLD shows that ResultSource Inc. (RSI) entered into an agreement with Mars Hill “to conduct a bestseller campaign for your book, Real Marriage, on the week of January 2, 2012. The bestseller campaign is intended to place Real Marriage (Thomas Nelson) on The New York Times bestseller list for the Advice How-To list.”
ResultSource also promised Mars Hill that they would be able to help place Real Marriage on the Wall Street Journal Business, USA Today Money, BN.com (Barnes& Noble) and Amazon.com bestseller lists.
Find out how they did it HERE.