But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
And you’ll know exactly what that term is when a colleague says something to you and your first reaction is ... “Huh?”
Perhaps you’re more eloquent than me, but I’ve had plenty of “Huh?” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.
So ... I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser.
1) Long-Tail Keywords
Long-tail keywords are cool. Essentially, they’re search queries that contain three or more keywords. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”
What makes long-tail keywords great is Google’s new algorithm, Hummingbird, focuses on user intent, which is the concept behind long-tail keywords, making them an important part of your marketing strategy. They’re also what can turn your PPC efforts into successful campaigns. See? Like I said -- cool.