Thursday, September 12, 2013

From Zero to Hero, Mike Michalowicz Talks About How He Achieved Publishing Success

Forbes always prints the most interesting articles about authors who manage to overcome precipitous odds and make a success of their books. The reason Forbes' articles are the best is because they ask the question that is on everybody's lips: How did you do it?

In this interview, Mike Michalowiscz tells us how he did it. The information he shares is practical, concrete, and very sound. Do you want to learn how to identify your market, how many books you have to sell to create a loyal fan base, and, most important of all, how to keep your fan base?

Read this article and take Mike's advice. 

How Mike Michalowicz Went From Unknown, Self-Published Author To Mainstream Publishing Success

By Dorie Clark, Forbes June 4, 2013

Mike Michalowicz thought he had a great idea – a no-nonsense guide to entrepreneurship he called The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll. But mainstream publishers didn’t bite, so in 2008, he self-published it. “I thought I’d sell a million books, and that means you need to have at least 20,000 in stock,” he recalls. “That was my faux pas. I literally had 20,000 books arrive at the warehouse. When I had zero sales the first day, I was like, ‘I better ship them to my house,’ so my basement was flooded with books. It was the most painful but motivational moment: I’ve got to sell these; I’ve got to move them.”

Today, Michalowicz only has a handful of those 20,000 copies left; in fact, Penguin was so impressed with his sales performance, they picked up the hardcover rights to The Toilet Paper Entrepreneur and published his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field, last year. So how did he go from a na├»ve, newbie author to a bona fide publishing success story? Here are some of the lessons Michalowicz shared in a recent interview.

Read the rest of this article here.

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http://www.forbes.com/sites/dorieclark/2013/06/04/how-mike-michalowicz-went-from-unknown-self-published-author-to-mainstream-publishing-success/ 

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