Diary of an Oxygen Thief: How a Self-Published Cult Novel Became a Mainstream Bestseller

Self-publishing success stories serve as lessons for us all. Even if you have taken the traditional route, they teach us what it takes to make a success of your novel.

The case of Diary of an Oxygen Thief is highly reminiscent of The Cruelty, a YA novel by Scott Bergstrom that landed a six-figure advance and movie rights after being self-published. (YA Debut Gets Six-Figure Deal: How did Scott Bergstrom Do It?)

Both authors had a background in advertising and understood marketing. Both positioned themselves as independent publishers. (In Scott's case he formed a LLC.) But in important ways, their stories diverge. Unlike Scott, the author of Diary (Anonymous) peddled his book directly to bookstores. He started small, but eventually got his book into Barnes & Noble. He then focused heavily on advertising.

Living in New York City meant that Anonymous had an advantage when it came to posters and bookstores, but considering the wide reach of the Internet, almost anyone with an understanding of their potential readers could do what Anonymous did.

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How 'Diary Of an Oxygen Thief' Went from Self-Published Obscurity to Bestsellerdom

By Rachel Deahl, Publisher's Weekly

You may not know what Diary of an Oxygen Thief is about, but you might have heard the title. Or maybe you saw a picture of the book on Instagram, or read a discussion of it—positive or negative—on Twitter. And that’s by design: a design carried out by the book’s anonymous author over 10 years.

The slim novel, which details the travails of a broken-hearted, alcoholic, and bitter misogynist (who is also an unreliable narrator), was self-published in 2006. After selling nearly 100,000 copies—predominantly in trade paperback and e-book—the book was acquired by Simon & Schuster’s Gallery Books imprint in May, and re-released by the Simon & Schuster imprint on June 14. In its first three weeks on sale, the title has gotten off to a respectable start, selling roughly 14,000 copies, according to Nielsen BookScan. The book’s unlikely rise, from underground hit to Big Five-published novel, is due predominantly to the marketing efforts of its anonymous author. He pulled off a savvy publicity campaign that prioritized, above all else, getting the book’s title shared on social media.

The author, who asked that his name be kept out of print, spoke to PW from his apartment in New York’s East Village about the long, strange trip of publishing —and promoting—Diary.

A Brit who honed his advertising craft at some of the major agencies in London, then New York, the author self-published the novel in Amsterdam in 2006. At that time he was working for an ad agency in the Netherlands and, after having the book rejected by a number of U.S.-based literary agents, a friend of a friend offered to print him 1,000 hardcover copies for free. Although the author hadn’t intended to self-publish, he decided to make use of the copies he suddenly had. After taking one into a bookstore in Amsterdam, he was pleasantly surprised by the fact that he got the title on the shelf. “[The bookseller] held [the book] up and shook it,” the author said. “I think he had this fear, because it was self-published, that it was poorly made and would fall apart. He never looked at the text. He then said he’d take three copies.”

Soon the author was taking requests for bigger orders from the Amsterdam bookshop. He also started getting copies into bookshops in other cities, such as Paris’s Shakespeare & Co.; the stores, he noted, all catered to young hipsters, whom he considered his target market. After moving back to New York City, the author, who was then working freelance advertising gigs, felt emboldened by the success he had selling, and distributing, the book in Europe. He decided to do a 5,000-copy print run of a new trade paperback edition, and to focus almost entirely on selling it. “I was getting just about enough orders that, if I lived a simple life, I could pull it off,” the author said.

Amping up his promotional efforts, the author hit several indie bookstores in N.Y.C., gaining particular traction at Spoonbill & Sugartown in Williamsburg, Brooklyn; the East Village’s former St. Mark’s Bookshop; and Nolita’s McNally Jackson. To get copies into Barnes & Noble, the author posed as an independent publisher and pushed the title through the retailer’s small-press program. (No meetings were required with B&N; everything was done via email. The author, calling himself V Publishing, told the retailer that his house was targeting the “hipster market, the most elusive of all segments” and would rely on guerilla marketing. He also showed the retailer some YouTube clips he’d made promoting the book. B&N placed an initial order of 100 copies.)

Intent on building underground buzz for the book, the author focused on promotional efforts that would make people google the book’s title. From his limited sales in bookshops he felt confident that he could land readers by getting the book’s cover (which features a picture of a snowman whose carrot nose has been repositioned to look like a penis) seen, and its title shared.

Read the rest of this success story HERE.

YA Debut Gets Six-Figure Deal: How did Scott Bergstrom Do It?

Scott Bergstrom made publishing news last November when his debut novel, The Cruelty, got a six-figure advance with attached movie rights.

Scott originally self-published his book, but not in the usual fashion. As an advertising executive, Scott knew that marketing was everything. He formed a LLC, NuCodex Publishing, which allowed him to display his book at the Frankfurt Book Fair. It generated a huge amount of interest, grabbing the attention of an agent - and Hollywood.

What is interesting about Scott's self-publishing story is that he planned on making a bestseller from the start. He did not spend time querying agents (which may have taken years). Instead he built success with careful planning.

First he chose to write a thriller (great for film adaptations), with a teenage main character (YA is very popular), using tried-and-true tropes from previously successful books/movies.

Then he drew on his own experience as a marketer to catapult his book into the limelight. And he began his plan when he had only written a few pages.

The moral to this story - think ahead.

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YA Debut Gets Six-Figure Deal, Sold to 16 Territories and Jerry Bruckheimer

By Sue Corbett, Nov 24, 2015 Publishers Weekly


A six-figure deal for North American rights to The Cruelty is the latest in a string of good things that have happened to Scott Bergstrom’s debut novel in just the past month. The manuscript, self-published a year ago, caught fire in October at the Frankfurt Book Fair with sales, so far, into 16 territories. “Every morning I wake up to more exciting e-mails,” said his agent, Tracey Adams of Adams Literary.

The buzz that those foreign sales generated ignited interest from Hollywood. In late October, Paramount secured the film rights, with Jerry Bruckheimer attached. (Yes, that Jerry Bruckheimer – Pirates of the Caribbean, Top Gun, Beverly Hills Cop.)

And, now, Bergstrom has a U.S. publisher for his thriller, which Adams describes as a “YA Girl with the Dragon Tattoo meets The Bourne Identity, with a dash of Homeland.” (Adams said she got one offer for the book based on nothing more than that description.) Jean Feiwel of Macmillan’s Feiwel and Friends won the book, plus a sequel, in a six-house auction. Publication is scheduled for winter 2017.

Read the rest of this fascinating article at Publishers Weekly. 

How a Self-Published Author Landed a 3-Book Deal with Little, Brown

I love reading self-publishing success stories. Every story is different, and each one contains valuable insights as to how the process of achieving that hard-won, and often elusive, success works.

After reading more than a few of these stories, I have noticed a pattern.

First, the author writes something that stands out, either because it unique, different, or appeals to something in readers in a way that touches them.

Second, the author finds a champion.

Authors, especially self-published authors, need someone to champion them. Back in the day, that job fell to publishers. But increasingly, publishers are doing very little to promote their authors' work. Promotion now falls on the shoulders of the authors, leaving them with a task that is Herculean. How can an author get noticed in a world that already contains entirely too much information?

In all of the cases in which authors have been successful, their success has ultimately been due to someone else taking up the mantle of promotion.

In this case, it was a book store owner. In other cases, readers on Reddit and reading communities have promoted books. Bloggers, ebook promoters, Amazon, and even Twitter have all been instrumental in helping authors achieve success.

The trick is to find champions who can help you get noticed.

Helpful articles:

15 Reading and Writing Communities That Can Boost Your Platform

Twitter: How to Build a Following - for Writers

Reddit for Writers

The 4-Hour Bestseller
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Three-Book Deal in Sheep's Clothing

By Sue Corbett, BookLife, November 16, 2015

John Churchman was sure he had violated it when, in early October, he dropped in unannounced at his local bookstore, the Flying Pig in Shelburne, Vt., with copies of the picture book he had recently published with his wife, Jennifer.

“I’m sure they were thinking, ‘How fast can we get this guy to leave?’ ” Churchman admits. But as he showed the book to store co-owner Elizabeth Bluemle, an eavesdropping customer said she’d buy a copy. Bluemle pulled over another store browser to take a look. That customer bought a copy, too. Bluemle was sold: she told Churchman she’d take another eight for her shelves.

Little did Churchman, a photographer who runs a “picture farm” (more on that later), know just how serendipitous a sale he’d made. Bluemle was so impressed with The SheepOver that she told the Churchmans she’d like to write a blog post about it. “We thought, ‘That is so nice. Of course,’ ” said Jennifer Churchman. “We thought she meant she was going to write about it in the newsletter she writes for the store.”

Instead, Bluemle, a contributor to PW’s ShelfTalker blog, wrote a post about what set the Churchmans’ book apart from many other self-published titles: the beautifully crafted photo-illustrations, the textured backgrounds, the extremely expressive animals, the heartwarming story of one animal coming to the rescue of another.

Bluemle’s blog post, published on October 2, almost instantly made the Churchmans a highly sought-after creative team. Multiple agents contacted them, wondering if they had considered shopping their book to a mainstream publisher. The first to reach them, however, was Brenda Bowen of Sanford J. Greenburger Associates.

Read the rest of this illuminating article HERE.

Romance Novel Finally Breaks The Post’s ‘No Self-Published Books’ Rule

The Washington Post, like many other highly influential book platforms, has always adopted a hands-off policy regarding self-published books. That has now changed with Serving Pleasure, an erotic romance which won a place on The Post's "best of" list for romance.

Does this mean self-published books have finally earned respectability? Probably not. The Washington Post is owned by Amazon, which - it won't shock you to know - published Serving Pleasure.

It would not be at all unreasonable to assume that perhaps a little suggestion was whispered in the reviewer's ear.

(The lady doth protest too much, methinks. Read on.)

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Romance finally breaks The Post’s ‘No Self-Published Books’ rule

By Ron Charles, Washington Post, November 24

It was bound to happen sooner or later: For the first time ever, a self-published book appears on one of The Washington Post’s best-of-the-year lists.

The distinction — bestowed on Alisha Rai’s erotic novel “Serving Pleasure” — marks a small but telling milestone. Long scorned as the “vanity press,” self-publishing now draws hundreds-of-thousands of hopeful authors. The vast majority of the books sell very few copies, but each year produces another rockstar — a EL James or a Hugh Howey — whose stratospheric success fuels more dreams and brings more legitimacy to the platform.

“Serving Pleasure” appears on The Post’s list of the year’s best romance fiction, one of several genre lists in Book World’s Best Books of 2015 package. Rai, who works as a lawyer by day, released “Serving Pleasure” through CreateSpace, Amazon’s independent publishing platform. (Amazon founder and chief executive Jeffrey P. Bezos owns The Washington Post.)

Our romance reviewer, Sarah MacLean, didn’t think she was doing anything particularly radical by including a self-published book.

Read the rest of this article HERE.

The Martian: How did a self-published novel become a top-grossing movie?

The Martian, a film directed by Ridley Scott (Alien, Blade Runner, Gladiator) and starring Matt Damon, grossed over $228 million. This is not an unusual occurrence in Hollywood. But how an obscure, self-published novel chock full of math and science ended up as a blockbuster certainly should be a question on every indie author's lips.

Like many authors, Andy Weir, a computer programmer, could not get an agent interested in his novel, The Martian. Weir, the son of a particle physicist father and an electrical engineer mother, spent years researching orbital mechanics, conditions on Mars, the history of manned spaceflight, and botany in order to write his survival story about a man marooned on Mars. While clearly a work of fiction, Weir, to use his own words, "scienced the shit out of it." The novel is laden with enough math and science to defend his premise, which is that a man can survive alone on Mars.

The plot of the book (and film) is fairly straightforward. Astronaut Mark Watney is lost and presumed dead when a manned mission to Mars is hit by an intense storm. Abandoned by the rest of the crew, and unable to contact NASA, Watney uses his knowledge as a botanist to grow food in the mission's artificial habitat. He figures he'll need to survive for at least three years. (Think Cast Away, but without the volleyball.) Eventually, Watney locates an old probe and uses it to regain contact with Earth. The rest of the plot follows the twists and turns of various disasters, recoveries, and attempts to rescue Watney.

Since Robinson Crusoe, survival plots have been sure-fire hits among readers. There is something deeply engaging about an individual's fight for survival. I believe this is because it is a theme we can all identify with, and, at a metaphorical level, it is one we all experience. Yet, this story was rejected by every agent Weir contacted, probably because of all the science. Science and math are not considered "marketable." (Neither are long sentences and words containing more than two syllables.)

So, how did Weir manage to find an audience?

First, Weir posted his book, chapter by chapter, in serial form, on his website. Then he published it on Amazon for 99 cents. After the book had gotten 35,000 downloads in less than three months, Weir was contacted by Crown and offered a contract. The rest is history.

If this story seems pie-in-the-sky to you, it is. In fact, it's a little like the hilarious Monty Python skit, "How to do it."

"This week on 'How to Do It' we're going to learn how to play the flute, how to split the atom, how to construct box girder bridges and how to irrigate the Sahara and make vast new areas cultivatable, but first, here's Jackie to tell you how to rid the world of all known diseases!" 

So, to paraphrase Monty Python, all you have to do is "write something marvelous, and when the world starts to take notice of you, you can jolly well write your own ticket." (Sadly, this is a commonly held delusion among young writers.)

Spawnling #2 weighs in: Find a platform that's bigger than yours

To answer the question "How could Weir's story possibly be true?" I consulted with someone I gave birth to (Spawnling #2). I figured he could give me an insider's view of how on earth (ahem) someone can end up with a movie deal after posting a novel on his website. After all, there are a billion websites out there. How did readers find his?

The answer, not too surprisingly, was to get onto a bigger platform. Spawnling #2 described reading a serialized book on a website after encountering it on Reddit (/r/books, to be precise). Reddit has a much longer reach than most individual websites can muster. After drawing attention on Reddit, lots of people began talking about the book, and it gained a readership. (Go here for other writing-related sub-reddits.)

You may be tearing your hair out right now, wondering how your historical romance can possibly appeal to a bunch of 20-something males on the west coast. (That's Reddit's demographic.) The truth is, it probably won't. But there is always a platform (meaning a popular site) for the sort of people who will want to talk about your book. It is up to you to find where your demographic hangs out, and how to reach them.

I've made your job a little easier by assembling these resources:

Top 5 Sites for Science Fiction Writers

Top 5 Sites For Mystery/Thriller Writers

Top 6 Sites for Romance Writers

Top 5 Online Resources for Children's and YA Book Writers

Top 5 Sites for Historical Fiction

Self-Publishing Success: The Little Rabbit That Could

Carl-Johan Forssen Ehrlin, the most famous author you have never heard of, has been making the news recently. His children's book, The Rabbit Who Wants To Fall Asleep, has been touted as an overnight success after it hit #1 on Amazon's bestseller list with seemingly no promotion.

How did Ehrlin's self-published Rabbit manage to garner the top position on Amazon? There was some speculation that he may have gamed the system by having everyone he knew purchase copies simultaneously (this has been done before) - but 20,000 copies? 

The mystery of how Ehrlin won such spectacular success - including a 7-figure advance from Random House - is finally revealed. Publisher's Weekly has conducted an interview with Ehrlin in which the author revealed how his book became a bestseller - step by step.

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A Self-Published Sleeper: Author of 'The Rabbit Who Wants to Fall Asleep' Speaks

By Claire Kirch | Oct 07, 2015, Publisher's Weekly

"Initially, Ehrlin focused on selling Rabbit at seminars he conducted before various groups and the classes he taught at Jonkoping University. The word-of-mouth praise that effort drove, he said, resulted in people talking about the book to the press. This, he said, propelled sales of the book in Sweden. After Rabbit became a bestseller in Sweden, Ehrlin decided to solicit “friends and their friends” to assist him in translating the book into approximately half a dozen languages so that it could reach a wider audience.

After the various translated editions were self-published in 2014, through Amazon’s CreateSpace imprint, the U.K. edition, Ehrlin said, received “the most attention.” This, he assumes, is attributed to the the fact that he gave away e-book editions of the title via Facebook.

"I did some ads there saying the book existed and [people] could try it for free and see if they liked it or not."

Ehrlin thinks that the people who downloaded the free e-books must have recommended the title to their friends, and those friends then sought out the print edition. “There was a correlation there” between the growing number of free downloads and sales of the print book," he noted. “Then the snowball started rolling, I think. There was a lot of word of mouth.”

Read the rest of this article HERE.

Indie Authors Get 7-Figure Deal for Self-Published Series

I am always interested in self-publishing success stories, because "How did they do it?" is the first question every Indie author asks.

I'd love to be able to answer that question, but each case is different. Sometimes, authors "get lucky" and their first book takes off. In most cases, however, it's a long hard climb.

Jasinda Wilder is a case in point. Before signing up with Berkley Books, Wilder had self-published 28 ebooks. If you look back at her history, you'll notice that she did two things: 1) She identified her market and followed the trends, and 2) She wrote like blazes, churning out one book after another, until she built a following. (It also helped that she was writing in a genre that has 30 million dedicated readers.)

Meredith Wild essentially employed the same strategy: She chose a popular genre, and produced a series. That's what publishers like, because that's what readers like. (It's called "brand loyalty" in the marketing biz.)

So, here is the (very qualified) answer to "How did they do it?" If you are a genre writer, whether you self-publish or go the traditional route (or both), producing a series is the main ingredient in the recipe for success. (Also, in case you haven't noticed, sex sells.)

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Two self-published successes sign with major publishers

LA Times

Like E.L. James before her, Meredith Wild has successfully sold her sexy romance novels on her own; the Hacker Series, about a savvy young businesswoman and the billionaire she falls for, has already made bestseller lists. And like James, Wild has left self-publishing behind to sign with a major publisher.

Forever, the romance imprint of Grand Central, will republish Wild's "Hardwired," "Hardpressed," "Hardline" and "Hard Limit" as e-books April 7, followed by trade paperback editions May 12. Until now, the books, which have sold 1.2 million copies digitally, have only been available in print via print-on-demand.

The upcoming fifth book in the series, "Hard Love," will be published by Forever simultaneously as an e-book and in paperback Sept. 15.

"The past two years have been an incredible whirlwind experience for me, and I'm thrilled that this partnership will allow me to devote more of my time to writing," Wild said in a release.

Meanwhile, self-published romance star Jasinda Wilder, whose sales of 28 e-books and novellas have topped 2 million, has signed with Berkley Books. Wilder will get a reported seven-figure sum for her new trilogy, which will launch with "Madame X" in November.

Read more HERE.

Hugh Howey's Self-Publishing Success Story - Luck, Timing, and Writing for the Right Reasons

Hugh Howey's success story does not fit into any of the myths instilled in us from early childhood.

He was not discovered by a well-connected agent, or by an editor in a major publishing house. He did not win fame on his first try as a writer, nor did he work for years in a freezing attic, until, shortly before losing his fingers to frostbite, he finally achieved the recognition he so richly deserved.

Like most of us, Hugh Howey had a day job. He worked sporadically - and happily - at writing, putting his partially completed books up on Amazon for 99 cents, until one of them took off. This is not an unheard of chain of events for self-publishers on Amazon. In fact, it is the only way to make it on Amazon's platform.

What is unusual about Howey is that he remained a self-published author on Amazon's Kindle platform - even after he landed a book deal with Simon and Schuster. He also turned down offers from agents - until one of them dangled Hollywood before him.

Why did Howey retain his electronic rights?

"It’s a wonderful way to build your readership. My recommendation to anyone who’s got a backlist or a career in a traditionally published model is to break out and test the waters in self-publishing. It’s not going to do anything but good for your career."

And for those of us who have not been published?

"You have as good a chance of winning a publisher over by getting sales going through your self-published works as you do submitting to the slush pile."

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How Hugh Howey Turned His Self-Published Story “WOOL” Into a Success (& a Book Deal)

By Rachel Randall, managing editor for Writer’s Digest Books

At first, Hugh Howey’s decision to walk away from a small press contract and self-publish didn’t seem all that remarkable. After assuming complete control of his work, he kept his day job and began writing and releasing e-books (as well as some print books) in his off hours, happy to be simply sharing his stories with whatever readers might find them. But when one of those books, Wool, unexpectedly took off, everything changed. Howey found himself at the top of e-book bestseller lists—and at the forefront of a new age  of publishing.

The opening chapters of Wool first appeared as a $0.99 e-book novella via Kindle Direct Publishing in July 2011; Howey had written the post-apocalyptic story, about a community of people living underground in giant silos, without intending to immediately follow it up with more installments. “I self-published it and went right back to my next work,” he says. But by October, Howey noticed Wool was eclipsing all of his previous works and was positioned to sell 1,000 copies by the end of the month. “I figured this was going to be the pinnacle of my career,” he says. So he promptly tabled the unrelated project he’d been planning for National Novel Writing Month and instead focused on writing more of the Wool saga.

What happened next is a story that rivals the success of self-made sensations Amanda Hocking, John Locke and E.L. James. The subsequent, rapid releases of the next four e-book installments of Wool rocketed Hugh Howey’s name to the top of Amazon bestseller lists in several categories. In January 2012, he released the Wool omnibus (the combined five parts), which spent two weeks on The New York Times e-book fiction bestseller list and received the Kindle Book Review’s 2012 Best Indie Book Award in the sci-fi/fantasy category. By that summer, Howey was selling 20,000–30,000 digital copies of Wool a month … and making a monthly salary of $150,000 from e-book sales alone. He quit his day job.

Read the rest of this article, including a revealing interview with Hugh Howey, HERE.

From Query to Book Deal in 72 Hours

From: If You Ever Want to Bring an Alligator to School, DON'T!

Updated 7/8/24

The writer's equivalent to winning the lottery is what happened to author-illustrator Elise Parsley. She sent a query (just one), and the agent signed her up the next day. The following day the agent conducted an auction. (That's when an agent sends a book to several publishers simultaneously.) And the day after that, Parsley landed a contract with a major publishing house.

The reason this story made headlines is not just that it fulfills a wish - to gain fame, fortune, and a major publisher without having to suffer through countless rejections - but that it is pure fantasy.

Elise spent years perfecting her craft. She went to art school, where she honed her skills as an illustrator, and then attended SCBWI (Society of Children's Book Writers and Illustrators) conferences. She joined a critique group, and she didn't contact an agent until she was confident she had a book that would sell.

Since her first book, Elise has written two more, each one expanding on the misadventures of Magnolia, who in the first book has a really terrible idea (bringing an alligator to school for show and tell). The series has gotten rave reviews from Kirkus, New York Times, and Publishers Weekly.

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Source: Publisher's Weekly.

From Query to Book Deal in 72 Hours: Debut Author Elise Parsley

By Sally Lodge, Dec 17, 2013

It’s a true story that reads like fiction – and it’s one that should raise the spirits of any aspiring author. Elise Parsley, a 27-year-old piano teacher in Plymouth, Minn., leapt from being an unpublished, agentless author-illustrator to one with both an agent and a book contract in three days.

The quick-fire timeline went like this: Parsley sent Steven Malk at Writers House an e-mail query on Tuesday, November 19; he signed her on as a client on Wednesday, and on Thursday submitted her picture book, If You Ever Want to Bring an Alligator to School, Don’t!, to multiple publishers. Connie Hsu at Little, Brown Books for Young Readers made a pre-empt offer on Friday, which Malk and Parsley accepted that evening. The book is scheduled for fall 2015 publication.

“It’s really crazy to think that a month ago, nobody knew who I was, and now several people do!” said Parsley. She explained that Alligator, the story of a spunky girl named Magnolia who sets off a domino effect of chaos when she brings an alligator to school for show-and-tell, is “my third story that I’ve tried to see through all the way to the end, but it’s the first one that has gotten really good feedback.”

Read the rest of this story here.

Harper Collins Signs Up Self-Published Author Tina Seskis in $500,000 Deal

This brief article appeared today in Publishers Weekly. Obviously, a lot was left out of this success story. For example, self-published authors usually don't get into the world's largest book fair.

So, how did Seskis get to Frankfurt?

Interestingly enough, Seskis' book, One Step Too Far, was published, not by Amazon or Smashwords - like most self-published ebooks - but by Kirk Parolles, an imprint that proclaims: "Gone are the days when agents, publishers and bookstores decide which books reach the reader. As publishers we may not always like it, but the truth is the books that sell may not be the ones we would have chosen – they’re the ones that people connect with, will talk about, will stay up until 3 in the morning to find out what happened.Those are the books we seek out at Kirk Parolles, and those are the ones we’re committed to publish."

What is interesting about this publisher is that it has only two books on its roster, One Step Too Far, and Seskis' next novel, A Serpentine Affair. What's more, KP is "closed to submissions." Obviously, Kirk Parolles' publishing commitment has exceptionally narrow limits.

Did Seskis set up a publishing house in order to get her book to Frankfurt?

You betcha. Authors who set up "publishing houses" to legitimize their work are rife in the industry. In fact, if you want to waste a few hours tracking down the owners of small publishing houses, you'll find their names often appear on the titles in their inventory.

Very clever, Tina.

(I am thinking of naming my new publishing house Random Penguin. What do you think?)
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Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

Source: Publishers Weekly, By Rachel Deahl Oct 10, 2013

Self-publishing was one of the big topics at this year’s Frankfurt Book Fair, and at least one self-published book caught the eye, and wallet, of a major publisher. In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far.

The debut, which was originally published in April as a Kindle e-book, went on to hit #1 on Amazon. Seskis, who grew up in New Hampshire and now lives in London, followed the e-book publication with a paperback release, and that print edition went on to hit the bestseller list of the British bookstore chain, W.H. Smith.

One Step Too Far follows a lawyer named Emily Coleman who inexplicably abandons her life. Despite what appears to be an idyllic existence—a beautiful two-year-old son, a lovely home, an adoring husband—Emily wakes up one summer morning, grabs her passport, and hops on a train bound from London to Manchester. Determined to leave her old life behind, Emily meets a croupier named Angel who becomes her only new friend, and who also leads her into a dangerous new existence.

Brehl told PW that Seskis likes to refer to the book as a “whydunit,” because it leaves a host of questions about its heroine’s actions unanswered. The novel, which works up to a final secret-reveal, was something Brehl said she picked up one night and “didn’t put down until I finished it the next morning.”

John Elek, with the British firm United Agents, represents Seskis.

From Zero to Hero, Mike Michalowicz Talks About How He Achieved Publishing Success

Forbes always prints the most interesting articles about authors who manage to overcome precipitous odds and make a success of their books. The reason Forbes' articles are the best is because they ask the question that is on everybody's lips: How did you do it?

In this interview, Mike Michalowiscz tells us how he did it. The information he shares is practical, concrete, and very sound. Do you want to learn how to identify your market, how many books you have to sell to create a loyal fan base, and, most important of all, how to keep your fan base?

Read this article and take Mike's advice. 

How Mike Michalowicz Went From Unknown, Self-Published Author To Mainstream Publishing Success

By Dorie Clark, Forbes June 4, 2013

Mike Michalowicz thought he had a great idea – a no-nonsense guide to entrepreneurship he called The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll. But mainstream publishers didn’t bite, so in 2008, he self-published it. “I thought I’d sell a million books, and that means you need to have at least 20,000 in stock,” he recalls. “That was my faux pas. I literally had 20,000 books arrive at the warehouse. When I had zero sales the first day, I was like, ‘I better ship them to my house,’ so my basement was flooded with books. It was the most painful but motivational moment: I’ve got to sell these; I’ve got to move them.”

Today, Michalowicz only has a handful of those 20,000 copies left; in fact, Penguin was so impressed with his sales performance, they picked up the hardcover rights to The Toilet Paper Entrepreneur and published his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field, last year. So how did he go from a naïve, newbie author to a bona fide publishing success story? Here are some of the lessons Michalowicz shared in a recent interview.

Understand Your Target Audience. When he first started writing, Michalowicz assumed he was writing for entrepreneurs much like himself (or a slightly younger version): male college students or recent graduates. That’s not a bad initial thesis. “When you don’t know who your reader is,” he says, “write down your demographic history, where you were at different stages of your life, what your mindset was. Then find those people. The easiest one to go after is your current demographic and psychographic; just look for people like you, with the same interests. If you can’t find them there, go back in time. I went back to my college days and when I was starting a business, and I called all the entrepreneurship clubs [for speaking engagements].” But your initial hunch about your readership may be slightly off. “The person it may resonate with is usually only five degrees to the left or the right of your demographic. College entrepreneurs – startup entrepreneurs - were my target, but it was resonating with startup women.” Once Michalowicz realized that, he began speaking to women’s groups and sales skyrocketed.

Create 40 Raving Fans. So if TV doesn’t generate sales, and bulk sales don’t generate passion, is there anything that can create both? The answer is a devoted grassroots fan base. Internet eminence grise Kevin Kelly popularized the notion of “1000 true fans,” who could theoretically provide a viable stream of support for artists and writers. Michalowicz agrees, but suspects you may be able to jumpstart the process with even fewer passionate adherents. “This is simply my hypothesis,” he says, “but I believe the magic number is 1000 individual sales – that’s when the momentum happens. Of all the books you sell to individuals, you’ll get only about 20% of those people to actually crack the book open and read past the first chapter, so out of 1000, that’s 200 people. And I’d say only 20% complete the book in its entirety, so now it’s only 40 people. But if you sell 1000 books, that means you have the potential for 40 raving fans. That’s pretty scary, but those 40 people can sell 25 books apiece [through word-of-mouth], and that recharges the next 1000 and converts 40 more fans.” The trick, says Michalowicz, is you have to write a book that’s exceptional enough to become one of only a handful that the individual fan recommends, over and over (some of his go-to recommendations are The E-Myth by Michael Gerber and Purple Cow by Seth Godin, which he “tells everyone” to read).

Nurture Your Fan Base. Once you’ve developed this incipient fan community, says Michalowicz, it’s your responsibility to nurture them. With his new book, The Pumpkin Plan, “I leveraged the fact that the publisher can print almost unlimited books on the cheap, and they’re happy to supply books to me and to mail out books. But the goal isn’t to mail them out to the big media houses – that’s what everyone does. I ID’d my most loyal fans, the people who love TPE the most, and gave them [review copies]. They won’t sell 100 or 1000 copies, but they might sell 10 copies [via word-of-mouth]. I sold 2000 copies on the first day because I had a loyal fan base, vs. zero on the first day with my first book.”

Read the rest of this article here.

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Self-Published Book Makes It to #17 on Amazon's Kindle List - How Did Madeline Sheehan Do It?

This fascinating story was a guest post on BookRx. It's one of the better success stories out there, because Madeline Sheehan didn't "rocket" to success, she started off with only 6 sales - and she was thrilled! How did she get to #17 on Amazon’s Kindle Best Seller list (and get an agent)? Read all about it HERE. 

Self-Publishing, Blah, Blah, Blah…

By Madeline Sheehan

When I say “blah,” I mean it in the very best way. Because self-publishing, in a nutshell, is a three-ring circus.

But let me start at the very beginning, before I was introduced to the big, bad, kill-or-be-killed, survival-of-the-fittest world of independent authors. Back when I was just a lowly Public Relations Coordinator/Editor at a nonprofit organization with a writing hobby that I indulged in during my downtime, dreaming the dream of most writers to someday see their book on a bookstore shelf.

I’d been writing nearly my entire life but hadn’t completed a full-length novel until 2010 (The Soul Mate, a dystopian paranormal romance centered around modern-day gypsies), spending my evenings working tirelessly on the story line and character development. When I was finished, I didn’t have a clue what to do with it, but I did know right away I wasn’t going to be submitting it to any traditional publishing houses only to get my cherished manuscript tossed into their slush pile. So I opted instead to send it to a few family members for their opinions and amazingly enough, both my father and little sister, who are both avid readers, loved the book.

So then I thought, now what? You see, I didn’t know anything about self-publishing other than I loved Amanda Hocking’s Trylle trilogy and My Blood Approves series. I literally knew nothing about Amazon, Smashwords, or CreateSpace’s self-publishing platforms until one day my husband came home from work with a tip from a friend of his who’d self-published a book of poetry on Smashwords. Of course I looked into it, created a profile, and submitted my manuscript, and within a few weeks my e-book was available through Barnes and Noble, Apple, Sony, Kobo, etc.

And…nothing.

I sold a grand total of six books in six months. Don’t get me wrong; I was thrilled. Someone other than a family member had read my work. Had actually paid the $0.99 I was asking for it and READ it.

It was then that I decided to self-publish on Amazon as well, which, lo and behold, provided me with a lot more sales. A total of thirty in another six-month time frame.

Energized, I continued writing. While I was writing the sequel, My Soul To Take, I set up a Facebook author page to begin promoting my books to, well, my friends and family members. I had a total of a hundred likes, all of which were from people I’d known most of my life and weren’t interested in reading any of my books.

Halfway through writing My Soul To Take, I hit a mental brick wall. In the midst of trying to work through it, I pulled up a fresh Word document and began writing my third book, Undeniable. It was as far removed from the paranormal romance genre I’d been writing in as one could get. Undeniable is a motorcycle club dark romance set in a criminal underground world. It doesn’t hold back, it’s taboo, it’s gritty and ugly, it’s raw, and I make no apologies for it. I poured my heart and soul into that book; I used both real and fictional experiences, real and fictional character traits, and about a month after publishing My Soul To Take, I published Undeniable.

Fast-forward three weeks and the Internet BLEW UP...

Read the rest of this illuminating story HERE.

Tracy Bloom's Self-Published Book Rockets to the Top of Amazon's Charts

With no UK publishing deal for her debut novel, Tracy Bloom decided to go it alone. A few weeks later, her book was sitting at the top of the Amazon Kindle chart.

In a nutshell, this is what she learned about self-publishing:

"It is hugely time-consuming. If you are going to do it properly you cannot rush it, and implementing an effective marketing plan just drains time away from the actual writing."

"I spent three months doing research and preparing my book before I published and I'm glad I did. I now understand the ins and outs of how it works and I have to say I have a much greater appreciation of what a publisher actually does."

 "I believe that self-publishing gives debut authors opportunities that are increasingly scarce within mainstream publishing. Without it my career in the UK may never have got off the ground. Having a route to get new work out there without relying on a small number of gatekeepers has to be a good thing for everyone, including the large publishers."

Tracy Bloom's latest book, The Wife Who Got a Life, was published by HarperCollins. 

Tracy Bloom: I learned a huge amount from self-publishing

Source: The Guardian, Tuesday 9 July 2013 09.03 EDT

Why did you decide to self-publish your book?

I wrote my novel, No-one Ever Has Sex on a Tuesday, while living in Connecticut, US having moved there temporarily with my husband's job. I left behind a dream career developing rides for theme parks and found myself in a foreign country with a new baby and a desire to make the most of my dramatic change in circumstances. I joined an evening class in creative writing and about a year later I had completed my first romantic comedy, written mostly during my son's afternoon naps. To my utter shock an agent and foreign-rights deals came quickly afterwards, but although I had some very positive comments no UK publisher stepped forward. Having watched the self-publishing industry evolve to become a valid gateway to reach an audience I decided that the time was right to go it alone.

Read the rest of the article here.

The Man Authors Love to Hate (and vice versa)

Shed Simove's book is a testament to the power of gimmickry. (It also epitomizes the American Dream: getting a lot of money with little to no effort.)

Shed Simove has proven that with a great gimmick you can sell anything - even nothing. His blank book, What Every Man Thinks About Apart From Sex, made Amazon's bestseller list.

This article appeared on Real Business, July 3, 2013

Here's how I published a bestseller in just nine days (and made a million authors instantly hate me)

The background behind this tale, written by Shed Simove in 2011, is one of ambition, attention to detail and marketing – and it reveals secrets for anyone writing a book, or indeed selling any product or service. 

I stared at my computer screen. There, sitting in my inbox was an email that confirmed the world around me had gone totally and utterly, stark-raving, strait-jacket wearing, mad. I read the first line. It said:

“Shed! Your book is number 44 on Amazon... Congratulations!”

Read more here.

Epublishing - The Secret to Success

If you are weighing the economic pros and cons of epublishing, it always helps to have a report from the trenches, so to speak. Lindsay Buroker has done us all a huge favor by not only telling us how much her books are earning, but how she managed to support herself on ebook sales. The secret to success? Keep writing!

Are More Authors Than You Think Making a Living Self-Publishing?

By Lindsay Buroker

About this time last year, I wrote up a blog post detailing how I was doing, financially speaking, on my new e-publishing endeavor (I got my start in December of 2010). When it came to ebook earnings, my grand total for March of 2011 was $724. At the time, I had two novels out, a couple of 99-cent short story collections, and the first Flash Gold novella (it, and my first Emperor’s Edge novel, are free in case you haven’t checked out my work yet and are dying to do so).

I didn’t think that $700 was too shabby considering I hadn’t been at the e-publishing thing for long. But when you look at how much time I was spending on promotion and writing, it wasn’t exactly a huge income either.

A year later, though, things have continued to pick up steam. I have two more novels out, two more novellas, and a new stand-alone short story. In March of 2012, I sold more than 4,000 ebooks, not including downloads of the freebies, and will earn over $5,000 (my ebooks range from 99 cents to $4.95).

Read the full story with all its illuminating details HERE.

Rejected by Publishers All Over NYC, Amanda Hocking is Now a Self-Published Millionaire

Amanda Hocking

This is one of those rags-to-riches stories that inspires self-published writers. Why? Because Amanda Hocking wasn't "discovered" by an agent or a publisher. She's still self-publishing, and selling 100,000 books a month.

From Jezebel

Amanda Hocking's story isn't just interesting because, at 26 years old, she's a millionaire from selling eBooks. Her tale is also fascinating because it remains a work in progress. Success brings new challenges, one of which is often defending that success. Something Hocking is having to do.

Hocking, a self-proclaimed unicorn enthusiast and Muppet activist, writes about vampires, zombies, and yes, romance. According to reports, just one year ago, the Minnesota-based writer was "impoverished," "living paycheck to paycheck," and the manuscripts she sent out were rejected by publishers all over New York. Like many authors, Hocking turned to self-publishing, creating a store on Amazon. She set the prices of her work relatively low — 99¢ to $2.99 — and for every $2.99 book she sells, she keeps 70%. Hocking tells USA Today: "To me, that was a price point that made sense for what I would be willing to spend on an e-book… I use iTunes a lot, and it's 99 cents and $1.29 a song."

Between her blog, Twitter, Facebook and word of mouth, Hocking's stories caught on; she sold 100,000 of her works in December, and over 10 months she's sold more than 900,000. She's about to buy a house, she's getting a lot of press, and Elle magazine is going to profile her. Cue the inevitable backlash.

Read more here...

Also see: Amanda Hocking, the writer who made millions by self-publishing online

Self-Published Book Skyrockets Author to Success

Updated 5/25/24

This article captures the key to self-publishing success. If Colleen could do it, so can you.

According to Publishers Weekly, a whopping five books by Colleen Hoover—three of which are backlist titles—made it onto the overall and adult bestseller lists for the first part of 2022. Thanks to "adulation" on Book Tok, four of Hoover’s titles made the top 10 overall, and five made the top 10 in the adult category.

"SULPHUR SPRINGS, Texas — After a feverish month of inspiration, Colleen Hoover had finally fulfilled her dream of writing a book.

With family and friends asking to read the emotional tale of first love, the married mother of three young boys living in rural East Texas and working 11-hour days as a social worker decided to digitally self-publish on Amazon, where they could download it for free for a week.

“I had no intentions of ever getting the book published. I was just writing it for fun,” said Hoover, who uploaded “Slammed” a year ago in January.

Soon after self-publishing, people she didn’t know were downloading the book — even after it was only available for a fee. Readers began posting reviews and buzz built on blogs. Missing her characters, she self-published the sequel, “Point of Retreat,” a month later. By June, both books hit Amazon’s Kindle top 100 best-seller list. By July, both were on The New York Times best-seller list for e-books. Soon after, they were picked up by Atria Books, a Simon & Schuster imprint. By fall, she had sold the movie rights.

"I wasn't expecting any of this at all. And I'm not saying I don't like it, but it's taken a lot of getting used to," said the 33-year-old Hoover, who quit her job last summer to focus on her career as an author.

Hoover is both a story of self-published success in the digital age and of the popularity of so-called "New Adult" books, stories featuring characters in their late teens and early 20s. Others in the genre include Jamie McGuire's "Beautiful Disaster" and J. Lynn's "Wait for You." The novels, which often have explicit material, are seen by publishers as a bridge between young adult novels and romance novels.

"In a nutshell, they're stories of characters in their formative year, when everything is new and fresh," said Amy Pierpont, editorial director of the Hachette Book Group's "Forever" imprint, where "New Adult" bestsellers include Jessica Sorensen and J.A. Redmerski.

When Hoover finished her third book, "Hopeless," in December, she initially turned down an offer from Atria and decided to digitally self-publish again. By January, that book too was a New York Times bestseller and she signed that month with Atria to publish the print version, but kept control of the electronic version. The paperback is set to come out in May."

Read the rest of this fascinating story HERE.

What is Success? The Best-Seller's Numbers Game…

Neal Pollack

It’s not often you get to find out exactly how many books you have to sell before you can call yourself a “best-selling author.” Take a guess. Tens of thousands? Hundreds of thousands? Millions?

How about 10,000.

In a revealing interview on the A.V. club, best-selling author Neal Pollack not only gives us the inside skinny on his own numbers, but the inside skinny on what it means to be a “success.” Big publisher, six-figure advance, media hype?  It turns out it’s all relative.

This is what Pollack had to say about those mysterious numbers:

Neal Pollack Anthology Of American Literature: ”despite all the attention it was getting, sold maybe 10,000 copies.” 

Never Mind The Pollacks: “I’m almost embarrassed to say it, but I got a six-figure advance for Never Mind The Pollacks. Low, low, low six figures, but it was there … It is for a book that has sold, to this day, maybe 4,000 copies.” 

Alternadad “… got more publicity than two-dozen books combined. I was on Nightline, and they did a piece on my family life. That book was everywhere and did a ton of press. But, again, it sold only 10,000 copies.” 

JewBall (Pollack’s self-published book): “500 copies Kindle and paperback. Which is pretty normal for a self-published book … [Amazon's Thomas & Mercer imprint] republished it and quickly, very quickly, published it online and, a few months later, as a paperback. It sold 10,000-plus copies since they did that. And it’s never appeared, as far as I know, in a bookstore.”

Downward-Facing Death: “I wrote a yoga novel about that, again sold 10,000 copies. Ten thousand copies appears to be my threshold.”

If 10,000 copies is a measurement of success, then I can pat myself on the back. But, in spite of what you may hear, numbers aren't everything. Like Pollack, I’d like to see my book on a shelf somewhere, someday ... before I die.

Incidentally, I would also like to be proud of what was between the covers. And, if I were Neal Pollack, I would be.

In Allen Toussaint's immortal words:

"How does one decide
That the methods he's using,
They just don't jive
To truly believe and keep trying
Over and over again
Living in hopes,
That someday you'll be in with the winners
When should one change his mind
And jump the fence
For the dollar sign
It’s a sad thing, it's a bad thing
But so necessary
That this cold world forces
Your values to become monetary.
(It ain't necessary)"

Giving It Away: How Cory Doctorow Turned Tor Upside Down

Updated 1/15/24

Since this article (below) was published, it has become standard practice to give away ebooks, especially those that are self-published. And, Amazon's KDP platform has become the vehicle of choice for book freebies.

The enormous range of free books on Amazon means competition is fierce. The result is a cottage industry of services that will, for a small fee, advertise your free book. (There are also free promotional services, but, increasingly, the trend is to charge.)

With giving it away becoming increasingly costly (while producing fewer sales) it is no wonder authors are beginning to doubt the wisdom of the strategy.

Science fiction writer Cory Doctorow was one of the first authors to give his book away. But, unlike the current practice of using Amazon - where your book will be forced to compete against thousands of other free books - Cory gave his book away through his website. He had an advantage over self-publishers in that his book had already been picked up by Tor, which provided a pedigree. Nonetheless, Cory had an interesting approach, so I decided to try it myself.

Following Cory's lead, I placed the entire first edition of my medical book on my blog Onward Through the Fog. The book had been published by St. Martin's, so, like Cory's book, it had a pedigree. After posting it, traffic to my blog increased ten-fold. I did not sell more copies of the book (it was out of print) but the additional traffic got my name out there, and purchases of my second book increased significantly.

Bottom line: People like getting things for free. The trick is how you do it.

Related post:

Free Publicity for KDP Select Free Days

_________________________________

Giving It Away by Cory Doctorow

(Originally published in Forbes Magazine, Dec 1, 2006)

I've been giving away my books ever since my first novel came out, and boy has it ever made me a bunch of money.

When my first novel, Down and Out in the Magic Kingdom, was published by Tor Books in January 2003, I also put the entire electronic text of the novel on the Internet under a Creative Commons License that encouraged my readers to copy it far and wide. Within a day, there were 30,000 downloads from my site (and those downloaders were in turn free to make more copies). Three years and six printings later, more than 700,000 copies of the book have been downloaded from my site. The book's been translated into more languages than I can keep track of, key concepts from it have been adopted for software projects and there are two competing fan audio adaptations online.

Most people who download the book don't end up buying it, but they wouldn’t have bought it in any event, so I haven’t lost any sales, I’ve just won an audience. A tiny minority of downloaders treat the free e-book as a substitute for the printed book--those are the lost sales. But a much larger minority treat the e-book as an enticement to buy the printed book. They're gained sales. As long as gained sales outnumber lost sales, I'm ahead of the game. After all, distributing nearly a million copies of my book has cost me nothing.

The thing about an e-book is that it's a social object. It wants to be copied from friend to friend, beamed from a Palm device, pasted into a mailing list. It begs to be converted to witty signatures at the bottom of e-mails. It is so fluid and intangible that it can spread itself over your whole life. Nothing sells books like a personal recommendation--when I worked in a bookstore, the sweetest words we could hear were "My friend suggested I pick up...." The friend had made the sale for us, we just had to consummate it. In an age of online friendship, e-books trump dead trees for word of mouth.

There are two things that writers ask me about this arrangement: First, does it sell more books, and second, how did you talk your publisher into going for this mad scheme?

There's no empirical way to prove that giving away books sells more books--but I've done this with three novels and a short story collection (and I'll be doing it with two more novels and another collection in the next year), and my books have consistently outperformed my publisher's expectations. Comparing their sales to the numbers provided by colleagues suggests that they perform somewhat better than other books from similar writers at similar stages in their careers. But short of going back in time and re-releasing the same books under the same circumstances without the free e-book program, there's no way to be sure.

What is certain is that every writer who's tried giving away e-books to sell books has come away satisfied and ready to do it some more.

How did I talk Tor Books into letting me do this? It's not as if Tor is a spunky dotcom upstart. They're the largest science fiction publisher in the world, and they're a division of the German publishing giant Holtzbrinck. They're not patchouli-scented info-hippies who believe that information wants to be free. Rather, they’re canny assessors of the world of science fiction, perhaps the most social of all literary genres. Science fiction is driven by organized fandom, volunteers who put on hundreds of literary conventions in every corner of the globe, every weekend of the year. These intrepid promoters treat books as markers of identity and as cultural artifacts of great import. They evangelize the books they love, form subcultures around them, cite them in political arguments, sometimes they even rearrange their lives and jobs around them.

What's more, science fiction's early adopters defined the social character of the Internet itself. Given the high correlation between technical employment and science fiction reading, it was inevitable that the first nontechnical discussion on the Internet would be about science fiction. The online norms of idle chatter, fannish organizing, publishing and leisure are descended from SF fandom, and if any literature has a natural home in cyberspace, it's science fiction, the literature that coined the very word "cyberspace."

Indeed, science fiction was the first form of widely pirated literature online, through "bookwarez" channels that contained books that had been hand-scanned, a page at a time, converted to digital text and proof-read. Even today, the mostly widely pirated literature online is SF.

Nothing could make me more sanguine about the future. As publisher Tim O'Reilly wrote in his seminal essay, Piracy is Progressive Taxation, "being well-enough known to be pirated [is] a crowning achievement." I'd rather stake my future on a literature that people care about enough to steal than devote my life to a form that has no home in the dominant medium of the century.

What about that future? Many writers fear that in the future, electronic books will come to substitute more readily for print books, due to changing audiences and improved technology. I am skeptical of this--the codex format has endured for centuries as a simple and elegant answer to the affordances demanded by print, albeit for a relatively small fraction of the population. Most people aren't and will never be readers--but the people who are readers will be readers forever, and they are positively pervy for paper.

But say it does come to pass that electronic books are all anyone wants.
I don't think it's practical to charge for copies of electronic works. Bits aren't ever going to get harder to copy. So we'll have to figure out how to charge for something else. That's not to say you can't charge for a copy-able bit, but you sure can't force a reader to pay for access to information anymore.

This isn't the first time creative entrepreneurs have gone through one of these transitions. Vaudeville performers had to transition to radio, an abrupt shift from having perfect control over who could hear a performance (if they don't buy a ticket, you throw them out) to no control whatsoever (any family whose 12-year-old could build a crystal set, the day's equivalent of installing file-sharing software, could tune in). There were business models for radio, but predicting them a priori wasn't easy. Who could have foreseen that radio's great fortunes would be had through creating a blanket license, securing a Congressional consent decree, chartering a collecting society and inventing a new form of statistical mathematics to fund it?

Predicting the future of publishing--should the wind change and printed books become obsolete--is just as hard. I don't know how writers would earn their living in such a world, but I do know that I'll never find out by turning my back on the Internet. By being in the middle of electronic publishing, by watching what hundreds of thousands of my readers do with my e-books, I get better market intelligence than I could through any other means. As does my publisher. As serious as I am about continuing to work as a writer for the foreseeable future, Tor Books and Holtzbrinck are just as serious. They've got even more riding on the future of publishing than me. So when I approached my publisher with this plan to give away books to sell books, it was a no-brainer for them.

It's good business for me, too. This "market research" of giving away e-books sells printed books. What's more, having my books more widely read opens many other opportunities for me to earn a living from activities around my writing, such as the Fulbright Chair I got at USC this year, this high-paying article in Forbes, speaking engagements and other opportunities to teach, write and license my work for translation and adaptation. My fans' tireless evangelism for my work doesn't just sell books--it sells me.

The golden age of hundreds of writers who lived off of nothing but their royalties is bunkum. Throughout history, writers have relied on day jobs, teaching, grants, inheritances, translation, licensing and other varied sources to make ends meet. The Internet not only sells more books for me, it also gives me more opportunities to earn my keep through writing-related activities.

There has never been a time when more people were reading more words by more authors. The Internet is a literary world of written words. What a fine thing that is for writers.

Cory Doctorow is a science fiction author and co-editor of Boing Boing, a popular Weblog about technology, culture and politics. His work is available on Craphound.com.

Original article: http://www.forbes.com/2006/11/30/cory-doctorow-copyright-tech-media_cz_cd_books06_1201doctorow.html

"How I Became a Best-Selling Author": Self-publishing is upending the book industry. One woman's unlikely road to a hit novel.

Original cover by Darcie Chan

Updated 1/14/24

This is an older article, but the self-publishing industry really hasn't changed all that much. Darcie Chan's experience still resonates among writers who have been turned down by hundreds of agents and dozens of publishers. After waiting five years for agents and publishers to take notice of her, Darcie decided to take matters into her own hands.

Her strategy was to pay for a review on Kirkus, which fortunately was favorable. Then she published her book on Amazon for 99 cents. She says that when she sold 100 books she danced around the kitchen, but the real boost came when her book got a mention on Ereader News Today.

Ultimately, Chan's key to success was getting promoted on a bigger platform. 

For more information on Kirkus and other paid review sites: 

High-Impact Paid Promotion for Indie Authors

Related articles

10 Self-Publishing Success Stories Every Author Should Know


__________________________________________

How I Became a Best-Selling Author

December 9, 2011, Yahoo Finance 

This summer, Darcie Chan's debut novel became an unexpected hit. It has sold more than 400,000 copies and landed on the best-seller lists alongside brand-name authors like Michael Connelly, James Patterson and Kathryn Stockett.

It's been a success by any measure, save one. Ms. Chan still hasn't found a publisher.

Five years ago, Ms. Chan's novel, "The Mill River Recluse," which tells the story of a wealthy Vermont widow who bestows her fortune on town residents who barely knew her, would have languished in a drawer. A dozen publishers and more than 100 literary agents rejected it.

"Nobody was willing to take a chance," says Ms. Chan, a 37-year-old lawyer who drafts environmental legislation. "It was too much of a publishing risk."

This past May, Ms. Chan decided to digitally publish it herself, hoping to gain a few readers and some feedback. She bought some ads on Web sites targeting e-book readers, paid for a review from Kirkus Reviews, and strategically priced her book at 99 cents to encourage readers to try it. She's now attracting bids from foreign imprints, movie studios and audio-book publishers, without selling a single copy in print.

The story of how Ms. Chan joined the ranks of best sellers is as much a tale of digital marketing savvy and strategic pricing as one of artistic triumph. Her breakout signals a monumental shift in the way books are packaged, priced and sold in the digital era. Just as music executives have been sidestepped by YouTube sensations and indie iTunes hits, book publishers are losing ground to independent authors and watching their powerful status as literary gatekeepers wither.

Self-publishing has long been derided as a last resort for authors who lack the talent or savvy to hack it in the publishing business. But it has gained a patina of legitimacy as a growing number of self-published authors land on best-seller lists. Last year, 133,036 self-published titles were released, up from 51,237 in 2006, according to Bowker, a company that tracks publishing trends.

A handful of self-published authors have achieved blockbuster status, selling more than a million copies of their books on the Kindle. While they represent a tiny minority of independent authors, the ranks of the successful are growing. Thirty authors have sold more than 100,000 copies of their books through Amazon's Kindle self-publishing program, and a dozen have sold more than 200,000 copies, according to Amazon. The program, which Amazon launched in 2007, allows authors to upload their books directly to Amazon's Kindle store, set their own prices and publish in multiple languages. Barnes & Noble followed suit in 2010 with a similar program for its Nook e-reader.

Self-published titles have been buoyed by an explosion in digital book sales. E-book sales totaled $878 million in 2010, compared to $287 million in 2009, according to the Association of American Publishers. Some analysts project that e-book sales will pass $2 billion in 2013.

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