8 Ways to Use Goodreads to Promote Your Book

Updated 2/2/25

Goodreads is one of the most powerful social networks for authors looking to connect with readers. At 150 million members, it is the world’s largest site for book recommendations, with readers adding 26 million reviews to the site yearly. What's more, those reviews get syndicated and appear on Google books, USA Today, the Los Angeles Public Library, WorldCat, Better World Books and other locations.

As an author, you are probably wondering how you can make use of this popular site.

1. First sign up for an account. This is easy. Just go to https://www.goodreads.com/ and enter your name, email address, and password. 

2. Second, open an author account. To do this, search for yourself and click on your published author name. The author name is listed below the title of your book in the search results. If you do not find your book in the database of published works, see: How do I join the author program?

 
Clicking on your name takes you to your basic author profile page. This page has your name at the top and "author profile" to the right of your name. This page is part of their database of books and authors and is separate from your member profile page. Scroll down to the bottom of the page. Click "Is this you? Let us know" to send a request to join the Author Program.

3. Set up your author profile. Your profile is very important. Anyone who is interested in reading your books (or reviews) will check you out, so make sure your photo is appealing and your bio informative. You can also add a link to your website, and videos.

4. Add your blog. As a Goodreads author, you can add your blog to the site. Your blog posts will automatically appear on your author profile when you publish them. Conversely, you can also simply write a blog on Goodreads.

5. Events. If you are doing a book signing, giving a talk, or presenting at a conference you can promote your event on Goodreads. Events appear on your profile.

6. Post reviews. Posting reviews is the best way to gain followers. People join Goodreads to share what they are reading and, based on those recommendations, find new books. As a writer, you have a unique advantage, not just because you understand the inner workings of composition, but because you can WRITE. Turn that talent to writing about what you are reading, especially books you have found most enjoyable. 

7. Ads. Goodreads offers paid ads. The click through rate is fairly low (.05%), but unlike Google Adwords, the people who frequent Goodreads are actually interested in buying books. The low cost of their ads combined with the huge number of readers make Goodreads an advertising platform that may be worthwhile. Learn more about Goodreads ads HERE.

8. Giveaways. Historically, authors and publishers have been allowed to post giveaways on Goodreads for physical books only. But Goodreads has announced that it is now open to Kindle giveaways. (Learn more HERE.) Goodreads will charge a fee of $119 for Kindle (and print) giveaways. Publishers and authors will set the time period for the promotion, however, unlike print giveaways, Goodreads will select winners and see to it they receive their books. The limit for giveaway books - print or Kindle -  is 100.

What Makes You Put a Book Down?

GoodReads is famous for analyzing every aspect of reader behavior -  from what makes a person read a book, to what makes a person put it down. Here are the results from one of their recent surveys. 

These results should be taken with a grain of salt. After all, these readers abandoned Catch 22!! (I confess that although I finished Ulysses, I really didn't want to. Sometimes we persist with a "classic" even when we'd rather be reading something else. It's called guilt.) As for the top five most abandoned books, I put down every one of them. 

Turow on Amazon/Goodreads: This is how modern monopolies can be built

Scott Turow

Shortly after reading the news that Amazon had purchased Goodreads on Publishers Weekly this morning, I received this message from The Authors Guild. Need I say more?

Author's Guild Blog Post 3/29/2013

Amazon’s garden walls are about to grow much higher. In a truly devastating act of vertical integration, Amazon is buying Goodreads, its only sizable competitor for reader reviews and a site known for the depth and breadth of its users’ book recommendations. 

Recommendations from like-minded readers appear to be the Holy Grail of online book marketing. By combining Goodreads’ recommendation database with Amazon’s own vast databases of readers’ purchase histories, Amazon’s control of online bookselling approaches the insurmountable.

“Amazon’s acquisition of Goodreads is a textbook example of how modern Internet monopolies can be built,” said Scott Turow, Authors Guild president. “The key is to eliminate or absorb competitors before they pose a serious threat. With its 16 million subscribers, Goodreads could easily have become a competing on-line bookseller, or played a role in directing buyers to a site other than Amazon. Instead, Amazon has scuttled that potential and also squelched what was fast becoming the go-to venue for on-line reviews, attracting far more attention than Amazon for those seeking independent assessment and discussion of books. As those in advertising have long known, the key to driving sales is controlling information.”

One example should make it clear how formidable this combination is. For “Animals Make Us Human” by Temple Grandin and Catherine Johnson, Amazon has 123 customer reviews, and B&N has about 40 (they report 150, but that figure includes ratings as well as reviews). Goodreads swamps these figures, with 469 reviews and 2,266 ratings for the book.

As an independent platform, Goodreads, with its 16 million members, posed a serious competitive threat to Amazon. No more.

A Simple Way to Sell More Books

Otis Chandler

"What makes someone decide to read a particular book? Do people read on their cell phones? Is there really a "walled garden" or do people shop around for e-books? And how many readers actually want books in serial format?" Goodreads has answers to all of these questions.

At the recent ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online.

In a survey of Goodreads’ 15 million strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’. But when a follow-up question was put to readers, another powerful sales strategy for authors emerged.

They were asked: “What do you want to do when you get to the end of a book?”

The telling response was this: 83% wanted to see what else the author had written.

The question is, how do you get readers to find your other work?

It's simple - PUT LINKS TO YOUR OTHER WORK AT THE END OF YOUR E-BOOK.

Why waste an opportunity to advertise your books?

More information:

Read Otis Chandler's fascinating report on what makes people want to read a book, where they do it, and how.