By Jim Milliot | Jan 23, 2015, Publishers Weekly
The self-help and graphic novels categories had the fastest growth in print book unit sales among adult segments in 2014, posting gains of 15% and 13%, respectively, compared to the previous year, at outlets that report to Nielsen BookScan. Graphic novels was one of only two adult fiction categories that had an increase in print unit sales last year, with westerns the second.
Sales of print fiction titles were hurt more than adult nonfiction was by the growth in e-book sales. In nonfiction, eight categories had a drop in units last year, and eight had an increase. Following self-help, religion/bibles and biography/autobiography/memoir both posted unit increases of 12% in 2014.
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Unit Sales by Category, 2013–2014
(in thousands)
| 2013 | 2014 | % CHANGE | |
|---|---|---|---|
| Adult Nonfiction | |||
| Art/Architecture/Design/Photography | 6,739 | 6,984 | 4% |
| Biography/Autobiography/Memoir | 20,425 | 22,803 | 12% |
| Business/Economics | 15,473 | 16,604 | 7% |
| Cooking/Entertaining | 15,363 | 15,492 | 1% |
| Computers | 5,311 | 4,652 | -12% |
| Crafts/Hobbies/Antiques/Games | 8,314 | 8,485 | 2% |
| Health/Fitness/Medicine/Sports | 22,488 | 21,574 | -4% |
| History/Law/Political Science | 17,080 | 15,220 | -11% |
| House & Home/Gardening | 2,309 | 2,130 | -8% |
| Humor | 5,604 | 4,897 | -13% |
| Performing Arts | 7,358 | 7,706 | 5% |
| Reference | 32,642 | 31,989 | -2% |
| Religion/Bibles | 32,012 | 35,798 | 12% |
| Self-Help | 8,546 | 9,848 | 15% |
| Travel | 7,658 | 7,417 | -3% |
| General Nonfiction | 29,509 | 28,533 | -3% |
| Total Adult Nonfiction | 236,833 | 240,130 | 1% |
| Adult Fiction | |||
| Action/Adventure | 2,619 | 2,239 | -15% |
| Classics | 7,817 | 7,578 | -3% |
| Fantasy | 8,615 | 7,526 | -13% |
| Graphic Novels | 7,659 | 8,669 | 13% |
| Mystery/Detective | 14,884 | 14,304 | -4% |
| Occult/Psychological/Horror | 4,474 | 3,329 | -26% |
| Religion | 4,925 | 4,174 | -15% |
| Romance | 34,585 | 30,885 | -11% |
| Science Fiction | 4,448 | 4,142 | -7% |
| Suspense/Thrillers | 22,161 | 20,111 | -9% |
| Western | 2,088 | 2,232 | 7% |
| General Fiction | 36,314 | 33,524 | -8% |
| Total Adult Fiction | 150,590 | 138,712 | -8% |
| Juvenile Nonfiction | |||
| Animals | 3,891 | 4,625 | 19% |
| Biographies/Autobiographies | 3,429 | 3,979 | 16% |
| Concepts | 3,106 | 3,790 | 22% |
| Education/Reference/Language | 6,556 | 6,496 | -1% |
| Games/Activities/Hobbies | 9,289 | 12,362 | 33% |
| History/Sports/People/Places | 10,429 | 11,232 | 8% |
| Holidays/Festivals/Religion | 3,108 | 3,895 | 25% |
| Social Situations/Family/Health | 2,475 | 2,502 | 1% |
| Total Juvenile Nonfiction | 42,283 | 48,882 | 16% |
| Juvenile Fiction | |||
| Animals | 9,430 | 9,051 | -4% |
| Classics | 9,684 | 9,981 | 3% |
| Concepts | 8,916 | 8,909 | -0% |
| History/Sports/People/Places | 13,686 | 14,107 | 3% |
| Holidays/Festivals/Religion | 7,420 | 8,621 | 16% |
| Science Fiction/Fantasy/Magic | 32,900 | 45,511 | 38% |
| Social Situations/Family/Health | 23,777 | 27,815 | 17% |
| General Juvenile Fiction | 51,895 | 52,690 | 2% |
| Total Juvenile Fiction | 157,707 | 176,685 | 12% |
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