|"I won't put a scratch on it! I promise!"|
Many first-time authors focus on publishing the way a pregnant woman focuses on birth. The soon-to-be mother thinks, “I'm going to have a baby!” not “I'm going to have a sullen teenager who hates me and bashes up my car.”
Your book won't hate you, but you will hate yourself if you don't prepare for its future.
I made a number of critical mistakes in publishing both my print and eBooks.
If you don't do what I did, your book won't have so many accidents later on.
My first mistake: I didn't prepare.
- I didn't have a website in place several months before my books were published.
- I didn't create “buzz” by announcing my upcoming book to the relevant audience.
- I didn't contact reviewers four months in advance of publication (for eBooks).
- I didn't have a cover for my eBook ready before the publication date (to send to reviewers).
- I didn't schedule talks and appearances to coincide with the publication date.
Instead of doing all these things before the publication date, I did them afterward.
And now my book has bashed up my car.
This is what you should do:
1. Launch your website now. If you don't have a book published, just put your photo and bio on the home page (see Designing an Author's Website). Begin a blog. You are a writer, so take your blog seriously. Write about your area of expertise if you write non-fiction. If you write fiction, you can write about anything, as long as it is entertaining and/or informative. Unless it is a sample chapter of your upcoming book, do not post unpublished work on your website! An author's website is supposed to showcase his or her accomplishments. (And don't forget your "contact us" page. You never know when an agent might be reading your blog.)