Tuesday, May 14, 2013
Despite Gains Made by Digital Books, Paperbacks Remain Most Popular Book Format
If you aren't already reading Publisher's Weekly, you need to sign up and get their free newsletter. This is where you will find Industry news, trends, and occasional juicy gossip. In this article, Bowker director Carl Kulo reveals that paperbacks are still garnering the lion's share of the market. (It's hardly surprising ... which would you rather take to the beach, an old paperback or your brand-new Kindle Fire?)
Online Retailers, E-books Gained in 2012
By By Jim Milliot, PW, May 11, 2013
At Publishers Weekly’s May 8 discussion series on trends in consumer book-buying, held at the offices of Random House in New York City, Carl Kulo, U.S. director of Bowker Market Research, highlighted the major shifts that took place in 2012 in such key areas as sales by format and by channel.
E-books captured 11% of all book spending last year, up from 7% in 2011, Kulo reported, while e-books accounted for 22% of units in 2012, up from 14% the prior year. In 2010, e-books accounted for only 2% of spending. Despite the gains made by digital, paperback remained the most popular format last year, accounting for 43% of spending, down one percentage point from 2011, while hardcovers represented 37% of dollar sales, down from 39%.
Read the rest HERE.