Erica Verrillo has written seven books and published five. She doesn't know why anyone with an ounce of self-preservation would ever want to publish. But, if you insist on selling your soul to the devil, learn how to do it right: marketing, literary agents, book contracts, book promotion, editors, rejections, pitching your book, how to get reviews, and ... most important of all ... everything she did wrong.
summer, Darcie Chan's debut novel became an unexpected hit. It has
sold more than 400,000 copies and landed on the best-seller lists
alongside brand-name authors like Michael Connelly, James Patterson
and Kathryn Stockett.
been a success by any measure, save one. Ms. Chan still hasn't found
years ago, Ms. Chan's novel, "The Mill River Recluse,"
which tells the story of a wealthy Vermont widow who bestows her
fortune on town residents who barely knew her, would have languished
in a drawer. A dozen publishers and more than 100 literary agents
was willing to take a chance," says Ms. Chan, a 37-year-old
lawyer who drafts environmental legislation. "It was too much of
a publishing risk."
past May, Ms. Chan decided to digitally publish it herself, hoping to
gain a few readers and some feedback. She bought some ads on Web
sites targeting e-book readers, paid for a review from Kirkus
Reviews, and strategically priced her book at 99 cents to encourage
readers to try it. She's now attracting bids from foreign imprints,
movie studios and audio-book publishers, without selling a single
copy in print.
story of how Ms. Chan joined the ranks of best sellers is as much a
tale of digital marketing savvy and strategic pricing as one of
artistic triumph. Her breakout signals a monumental shift in the way
books are packaged, priced and sold in the digital era. Just as music
executives have been sidestepped by YouTube sensations and indie
iTunes hits, book publishers are losing ground to independent authors
and watching their powerful status as literary gatekeepers wither.
has long been derided as a last resort for authors who lack the
talent or savvy to hack it in the publishing business. But it has
gained a patina of legitimacy as a growing number of self-published
authors land on best-seller lists. Last year, 133,036 self-published
titles were released, up from 51,237 in 2006, according to Bowker, a
company that tracks publishing trends.
handful of self-published authors have achieved blockbuster status,
selling more than a million copies of their books on the Kindle.
While they represent a tiny minority of independent authors, the
ranks of the successful are growing. Thirty authors have sold more
than 100,000 copies of their books through Amazon's Kindle
self-publishing program, and a dozen have sold more than 200,000
copies, according to Amazon. The program, which Amazon launched in
2007, allows authors to upload their books directly to Amazon's
Kindle store, set their own prices and publish in multiple languages.
Barnes & Noble followed suit in 2010 with a similar program for
its Nook e-reader.
titles have been buoyed by an explosion in digital book sales. E-book
sales totaled $878 million in 2010, compared to $287 million in 2009,
according to the Association of American Publishers. Some analysts
project that e-book sales will pass $2 billion in 2013. Read the rest of this story HERE.